Target Telecoms have built their business around selling complete solutions to private hire and taxi companies. The solution includes Mercury, the market-leading taxi and private hire booking and despatch software, which is owned by Target Telecoms’ parent company, Exel Technology Group.
Initially, Target Telecoms experimented with developing their own Asterisk open source PBX. They soon realised that by using ipcortex instead they could better leverage their development resource to create innovative new solutions and gain a distinct competitive advantage.
Jonathan Witty, Target Telecoms’ Head of Business Development, felt it was important to choose a partner that shared their commitment to developing clever new technology.
“Software development is all about innovation. We selected ipcortex not for the price, but because of the ethos around the product and their long term vision for the market.”